For the roboticbarista to perform well showing the 14-24 months payback on investment you need to be in a good location with high traffic. Mostly, those include:
- Malls
- Airports
- Business centres
- HQs
- Governmental buildings
- Hospitals
- Universities
- Fuel stations
- Entertainment / amusement centres
- Street retail
At the same time they are to satisfy the following needs:
1. 80+ cups daily in sales (2 years pay back)
2. Demand for quick coffee2go
3. High traffic (depending on competition you might expect 1-9% of total traffic conversion; we have our own formula for calculations, can share upon request)
4. Competition (no competition and a lot of competition are both bad)
5. 10-20% of revenue cost of rental
Airports- very expensive and challenging spots. Although, Cafe Xoperates there, and our first location with RozumCafe was at Minsk National Airport - it is a challenge to be there. Entry cost is high. It could be just a cost of 1 mln USD per space per year which you're to pay back. That’s one of key reasons why prices are so high there. And airports are limited to 1-2 per city.
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